Google Business Profile website setup
Google shut down the free websites it used to build from your Business Profile. If yours stopped working, or you never had one, this is what replaces it.
Google's free GMB websites are gone
For years, Google Business Profile offered a free one-page website built from your listing details. Thousands of Indian small businesses used it as their only web address.
Google shut that service down. The business.site addresses stopped working on 1 March 2024 and only redirected to the Business Profile listing until 10 June 2024. After that date, anyone visiting an old link gets a page not found error.
Information checked 18 August 2026 against current Google Business Profile Help.
If your business card or WhatsApp status still points at one of those links, anyone tapping it now lands on nothing.
What that means for you
- Any printed material with the old address needs updating
- Your profile's website field is either empty or pointing somewhere broken
- Searches that used to reach that page now reach a competitor
The replacement is a website you own, on a domain with your business name, linked from the profile.
What each one does
They do different jobs. Most local businesses need both, and the two work better linked together.
| What customers want | Business Profile | Your website |
|---|---|---|
| Name, address, phone | Yes | Yes |
| Opening hours | Yes | Yes |
| Reviews and ratings | Yes | Pulled in from Google |
| Directions on Maps | Yes | Yes, embedded |
| Full service list | Limited | Yes |
| Prices and packages | No | Yes |
| Photo galleries by category | Mixed together | Organised |
| FAQs in your own words | No | Yes |
| Can target service searches beyond your name | Limited | Yes, with dedicated pages |
| You control it if the account is lost | No | Yes |
Listing setup, done properly
Most profiles we see were created in five minutes and never touched again. Half the fields are empty, and the primary category is wrong.
Create or claim
New listing, or we recover one someone else set up for you years ago and you no longer control.
Verification support
Google chooses which methods are available. We prepare you for phone, email, video, live video or postcard verification and guide you through the steps shown on your profile.
Categories fixed
The primary category strongly influences which local searches fit your profile. We choose the closest accurate category and add relevant secondary ones.
10 photos added
Exterior, interior, staff, work samples, named and sized the way Google prefers.
Linked to your website
Website field filled, plus matching name, address and phone in schema markup so Google connects the two.
Review request setup
A short review link you can paste into WhatsApp after a job, which is how small businesses actually collect reviews.
Pricing
Profile setup only
You already have a website, or want the listing first.
- Listing created or claimed
- Verification support
- Categories and services filled
- Hours, area served, attributes
- 10 optimised photos
- Review request link
Website + profile
The 5-page Business package, with profile setup included free.
- Everything in profile setup
- 5-page custom website
- Enquiry form to WhatsApp
- On-page SEO
- Domain, hosting and email set up in your name
- 30 days of free edits
Google Business Profile questions
Does Google still give a free website with Business Profile?
No. The business.site addresses stopped working on 1 March 2024, and the temporary redirect to the profile ended on 10 June 2024. Anything still pointing at an old link now shows a page not found error.
Do I need a website if I already have a profile?
A profile handles your name, hours, phone and reviews. It cannot carry your full service list, prices, packages or FAQs, and you do not own it. A linked website answers the questions that make someone call instead of checking the next result.
How long does verification take in India?
Google decides which verification methods are available for each profile. After you complete the required phone, email, video, live video or postcard step, review can take up to 5 business days. If postcard verification is offered, most codes arrive within 14 days. See Google's current verification instructions.
Someone else created my listing and I cannot access it. Can you fix that?
Yes. There is a request-access process, and if the current owner does not respond within a set period, ownership can transfer to you. It takes a few weeks. We file it and follow up.
Will this get me into the top 3 map results?
It puts the basics right, which is what most competitors have not done. Ranking in the local pack also depends on proximity to the searcher, review count and how long the listing has been active, so nobody can promise a position. Anyone who does is guessing.
Do you manage the profile after setup?
Ongoing posts, photo updates and review replies are part of the ₹999 monthly care plan. The one-time setup covers getting everything correct and live.
Let's check your listing
Send us your business name and city. We will look up your current profile and tell you what is missing, at no cost.